Why Echo Chamber Fiction Feels So Unsettling

The creepiest moment in an echo chamber fiction story is rarely the masked villain, the exploding building or the ominous corporate logo. It is the moment a character realises everyone around them agrees a little too perfectly. Their friends, feeds, news channels and colleagues all have the same answer. They have been handed a reality that feels reassuringly tidy - which is exactly the problem.

Echo chamber fiction has become a particularly sharp way of telling stories about modern life. We know the feeling of seeing a strangely specific opinion repeated so often online that it starts to seem like common sense. We know how quickly an algorithm can turn mild curiosity into a tunnel. Fiction takes that uneasy recognition and pushes it somewhere thrilling: what if the system deciding what you see is not merely trying to sell you trainers or make you scroll through dinner?